What is Print on Demand?
Any business that sells products with custom designs printed onto different products would usually have to get those products printed and hold an inventory to sell.
For example, if you are an artist and want to sell products like t-shirts or hats with your artwork printed on them, you would need to get these products pre-printed and hold an inventory of those products.
This can often cause problems for people running small businesses. However, because in case the products don’t sell, the business owners suffer a loss and have to deal with the problems associated with keeping an inventory.
This is where print on demand comes in as an alternative way to sell custom-printed products without having to keep an inventory.
If you follow the print on demand business model, you would work with a supplier that holds white-label products – simple products like plain t-shirts, mugs, hats, and tote bags – and can print any custom designs onto those products for you on a pre-order basis.
That way, you would only order custom-printed products from that company when you get an order for the product from a customer.
The biggest advantage gained from the print on demand model is that you do not have to undertake any cost for the product until it has been sold to a customer.
Additionally, the print on demand supplier handles the printing, order fulfillment, and product delivery and shipment. So, there is not only a very low investment required, but also little to no risk involved.