What is Print on Demand?
Print on demand – as you might be able to guess from its name – is where you sell custom printed products as your customers demand them.
This means that you have to work with a supplier of white-label products that will then custom-print those products for you and deliver them to your customers.
Selling products on a pre-order basis eliminates the need to hold an inventory and allows you to sell products without the risk of making a significant loss.
With the print on demand model, you don’t actually pay for the cost of the white-label product or the shipping process until a customer has already placed an order and paid for it.
Additionally, other than actually making the sales and providing the designs, none of the other steps in the sale have to be handled by you.
The print on demand supplier handles everything from acquiring the products to printing, packaging, and shipping them. After making the sale, you only need to forward the request to your print on demand partner.
Because of the ease with which you can start and print on demand business and various other benefits the business model provides, print on demand has gained significant popularity over time.
According to Future Market Insights, the global market for print on demand was worth US$ 2 billion in 2022. This figure is expected to grow to US$ 30 billion by 2032, with a CAGR of 31% in just ten years.
However, to really run a successful print on demand business, you need to partner with the right print on demand supplier. We suggest you consider working with either Inkedjoy or CustomCat for print on demand.
To help you better understand the two companies and what you should be looking for in a print on demand supplier, we have outlined an Inkedjoy and CustomCat print on demand review for you. By comparing the two suppliers and their different features, you can see which one might be a good fit for you.