15 Best Products to Sell on Etsy (2024)
Have you ever scrolled through Etsy and wondered how certain shops consistently seem to have the perfect products that catch your eye? It’s almost like they’ve unlocked some kind of Etsy magic. Spoiler alert: they haven’t. They’ve simply figured out which products are trending, and that’s something you can do, too.
So, how do you figure out the best products to sell on Etsy? It’s not about guessing or throwing things up in your shop and hoping for the best. There’s a bit of strategy involved in how to find best-selling products on Etsy, and trust us, it’s more fun than you think! We’ll explore the top Etsy items that will have buyers eagerly adding them to their carts in no time.
Is It Worth Selling on Etsy?
Etsy is a top marketplace for handmade, vintage, and unique items. It’s a platform providing enormous exposure with 7.5 million active sellers and over 96 million active buyers. They want to turn their creative passions into business. Whether it’s crafts, personalized gifts, or home decor, Etsy is the platform to showcase your products for only $0.20.
One of the main reasons Etsy remains so appealing is its accessibility. There are no huge upfront investments in store or complications in setting up; Etsy’s low listing fees and ease of use make it easy for anyone to get started. You also get to enjoy the supportive community on the platform, where individuals often share their secret tips for finding the best-selling products on Etsy and growing your shop.
If you wondered whether it is worth selling on Etsy, here is the thing: in 2020 alone, Etsy saw a surge in revenue as more shoppers turned to unique, handmade items. Yes, demand for outstanding products does exist. Sellers who tap into the best items to sell on Etsy have great opportunities to build successful businesses.
Despite the competition, sellers who research top products and optimize their listings can achieve significant success on Etsy.
Top Sellers on Etsy in 2024
Here’s a list of the best items to sell on Etsy as per eRank in 2024. Note that these may change:
| Rank | Shop | Sales | Category |
|---|---|---|---|
| 1 | CaitlynMinimalist | 3,141,108 | Jewelry |
| 2 | Beadboat1 | 2,046,134 | Craft Supplies & Tools |
| 3 | PlannerKate1 | 2,008,786 | Paper & Party Supplies |
| 4 | ModParty | 1,920,031 | Weddings |
| 5 | BohemianFindings | 1,659,534 | Jewelry |
These shops show how to sell successfully on Etsy.
Tools like eRank will let you find the best products to sell on Etsy in your niche. It keeps you abreast of all the trending and popular trends.
15 Best Products to Sell on Etsy
Finding the right products to sell on Etsy can set you on a path to success. The platform is known for its unique and handmade items, and knowing what’s trending can help your shop thrive.
Here’s a closer look at some of the best products to sell, starting with jewelry, which consistently shines in the marketplace.
1. Jewelry
The jewelry market is vast and vibrant, with a growing demand for unique pieces that tell a story. On Etsy, jewelry has carved out a significant space, with many sellers finding great success in this category.
Customization is a powerful trend—personalized items tend to attract more buyers, as they make great gifts or cherished keepsakes.
Inkedjoy, for example, offers custom jewelry products that allow customers to express their individuality.
So here are some tips to help you sell as much jewelry as possible from Etsy:
- Quality Images: Your images need to be extremely clear and lit. It is important to show those details in your jewelry from every angle.
- Engaging Descriptions: Sell your pieces with a story. Include why you made the piece, or perhaps what you used and why.
- Use SEO: SEO is your best friend. Optimize your listings with relevant keywords so people can easily find your products.
- Customer Reviews: Encourage reviews from customers. Positive rankings will influence potential buyers significantly.
Key Subcategories for Jewelry on Etsy
- Necklaces
- Bracelets
- Earrings
- Rings
- Brooches
- Personalized designs
- Birthstone
- Vintage
Top Seller on Etsy
CaitlynMinimalist has gained popularity due to elegant minimalist designs, which please most people. Their proper strategies for customization and quality make them the best seller on Etsy.
2. Craft Supplies
Craft supplies are always in high demand on Etsy, with creators seeking unique materials for their projects. Items like stickers, beads, hooks, and claws sell particularly well.
To stand out in this competitive market, focus on offering a wide selection and maintaining high quality.
Some tips for increasing sales include:
- Offer Bundles: Sell items in sets to attract buyers looking for value.
- Be Clear in Descriptions: Provide accurate details on size, material, and quantity.
- Highlight Versatility: Show how your supplies can be used in different crafts.
Key Subcategories for Craft Supplies on Etsy
- Stickers
- Beads
- Hooks
- Claws
- Fabrics
Top Seller on Etsy
Beadboat1, with over 2 million sales, has become one of the most successful shops by offering a vast range of craft supplies, especially beads. Their variety and consistency have earned them a loyal customer base.
3. Paper Products
The global paper products market is valued at USD 310.25 billion by 2028. It reflects a steady demand for items like planners, journals, and stationery.
On Etsy, paper products consistently perform well, especially customizable options that cater to personal tastes.
To boost your sales, focus on unique designs and consider offering digital downloads alongside physical items for more flexibility.
Key Subcategories for Paper Products on Etsy
- Planners
- Journals
- Greeting cards
- Stickers
- Printable designs
Top Seller on Etsy
PlannerKate1 has found major success, with over 2 million sales specializing in planners, stickers, and organizational tools catering to busy individuals.
4. Wedding Items
The wedding supplies market is projected reach $414.2 billion by 2030, registering a CAGR of 4.8% from 2021 to 2030.
Etsy is a top destination for unique, handcrafted wedding items, from decorations to personalized gifts.
To stand out in this competitive category, focus on high-quality, customizable products that cater to various wedding themes.
Key Subcategories for Wedding Items on Etsy
- Wedding favors
- Invitations
- Bridal party gifts
- Table decorations
- Guest books
Top Seller on Etsy
ModParty has made a name with nearly 2 million sales by offering customized wedding favors, decorations, and bridal party accessories.
5. Home & Living
The home & living market is expected to reach $63.16 billion by 2028, with a steady growth rate of 7.2% CAGR.
Etsy shoppers love finding unique, personalized home décor and practical items that add character to their living spaces.
Sellers can maximize success by offering customizable, high-quality products and using print-on-demand services to streamline inventory.
Key Subcategories for Home & Living on Etsy
- Wall art
- Personalized home décor
- Kitchenware
- Bedding and linens
- Storage and organization solutions
Top Seller on Etsy
SeedGeeks has attracted buyers by focusing on eco-friendly and sustainable home products.
6. Clothing
The global apparel market is projected to hit $2.25 trillion by 2028, with a 4.5% CAGR.
Clothing performs exceptionally well on Etsy, as shoppers look for unique, personalized pieces that reflect their style.
To boost your clothing sales, focus on these strategies:
- Quality and Fit: Offer well-made clothing in a range of sizes to attract more buyers.
- Customization: Personalized items like monogrammed or custom-printed clothing are highly appealing.
- Visuals: High-quality photos can make a big difference in how your products are perceived.
Popular Clothing Categories on Etsy
- T-shirts
- Hoodies
- Dresses
- Baby clothes
- Activewear
Top Seller on Etsy
Pintsizedapparelshop has made a mark with its custom clothing, while Inkedjoy provides a variety of apparel options suited for Etsy sellers.
7. Bath and Beauty
The global bath and shower products market is expected to grow from $51.16 billion in 2024 to $79.96 billion by 2032, with a CAGR of 5.74%.
Bath and beauty items thrive on Etsy, as shoppers seek unique, handcrafted products to elevate their self-care routines.
To boost your bath and beauty sales on Etsy, try these strategies:
- Highlight Natural Ingredients: Products made with organic or natural ingredients are highly appealing.
- Offer Customization: Personalized items, such as custom scents or labels, can boost sales.
- Invest in Packaging: Eye-catching, eco-friendly packaging can attract more buyers.
Popular Subcategories for Bath and Beauty on Etsy
- Handmade soaps
- Bath bombs
- Skincare products
- Body scrubs
- Candles
Top Seller on Etsy
BeWellGroup demonstrates the success possible in this growing niche.
8. Personalized Gifts
The global personalized gifts market was valued at $30.82 billion in 2023 and is expected to reach $48.75 billion by 2031.
Personalized gifts are a top-selling category on Etsy, as buyers love custom-made items that feel thoughtful and unique.
To succeed in this category, try the following tips:
- Highlight Customization Options: Offer choices like names, dates, or custom messages.
- Use High-Quality Photos: Showcase the uniqueness of your products with clear, appealing images.
- Capitalize on Seasonal Trends: Create items for special occasions or holidays to boost sales.
Key Subcategories for Personalized Gifts on Etsy
- Custom mugs
- Engraved jewelry
- Personalized home decor
- Monogrammed items
- Customized clothing
Inkedjoy excels in the personalized gifts arena, featuring a diverse array of customizable items that cater to various tastes and occasions. The website provides a wide range of options that resonate with Etsy shoppers.
9. Candles
The global candle market is expected to grow at a CAGR of 5.7% from 2023 to 2030, reaching approximately $20.09 billion by 2030.
Candles rank among Etsy’s bestsellers, attracting shoppers with unique, handcrafted designs that beautify homes and create a cozy atmosphere.
To maximize your candle sales on Etsy, keep these tips in mind:
- Emphasize Scent Variety: Offer a wide range of fragrances to appeal to different preferences, as scent plays a key role in purchase decisions.
- Focus on Aesthetic Appeal: Use attractive packaging and unique designs to make your candles stand out in a competitive marketplace.
- Promote Seasonal Scents: Take advantage of seasonal trends by offering limited-edition scents that resonate with holidays or changes in seasons.
Key Subcategories for Candles on Etsy
- Scented candles
- Decorative candles
- Soy candles
- Pillar candles
- Tealight candles
10. Vintage Products
Vintage products are items that are at least 20 years old, showcasing the quality and style of their respective eras.
This category encompasses clothing, furniture, and collectibles, appealing to consumers seeking unique, one-of-a-kind pieces.
The vintage market is thriving, with the global secondhand market projected to reach $162.5 billion by 2034, growing at a CAGR of 16.4% from 2024 onward.
Vintage products are popular on Etsy, as shoppers look for authentic items that tell a story.
To enhance sales, keep these tips in mind:
- Highlight Unique Features: Emphasize the history and craftsmanship in your listings.
- Use High-Quality Photos: Capture your products with clear, attractive images that reflect their character.
- Engage with Customers: Share stories behind your items to build rapport.
Key Subcategories for Vintage Products on Etsy
- Vintage clothing
- Antique furniture
- Collectible memorabilia
- Vintage jewelry
- Home decor items
Top Seller on Etsy
WhoKnowsWhat demonstrates the potential for success in the vintage market on Etsy.
11. Baby Clothing
The global baby clothing market was valued at $64.64 billion in 2023 and is projected to $108.36 billion by 2032, reflecting a CAGR of 6.10% during this period.
Baby clothing sells exceptionally well on Etsy, as parents often seek unique and personalized items for their little ones.
To boost sales in this niche, consider these tips:
- Add Personal Touches: Customize clothing with names or meaningful sayings to create unique pieces that resonate with parents.
- Focus on Quality Materials: Use soft, breathable fabrics like cotton that are gentle on a baby’s sensitive skin.
- Utilize High-Quality Imagery: Showcase your products with clear, attractive photos that highlight their features and customization options.
Key Subcategories for Baby Clothing on Etsy
- Personalized onesies
- Baby dresses
- Custom bibs
- Pajamas
- Hats
Top Seller on Etsy
Shops like Pintsizedapparelshop stand out in this market, while Inkedjoy offers a wide range of custom baby clothing options.
12. Pet Accessories
The global pet accessories market was valued at $21.8 billion in 2023 and is projected to grow at a CAGR of 7.7% from 2024 to 2032, reaching approximately $42.2 billion by 2032.
Pet accessories sell exceptionally well on Etsy. Pet owners increasingly seek unique, high-quality items that cater to their pets’ needs.
To boost sales in this niche, consider these tips:
- Know What Pet Owners Want: Focus on products that enhance pet comfort and style, such as custom collars or personalized toys.
- Highlight Quality Materials: Use durable and safe materials that ensure the well-being of pets.
- Promote Customization: Offering personalized options can attract more buyers looking for unique gifts for their pets.
Key Subcategories for Pet Accessories on Etsy
- Custom collars
- Pet clothing
- Personalized toys
- Beds and blankets
- Grooming supplies
Top Seller on Etsy
Top sellers like SoGoodSoWood exemplify success in this market. Inkedjoy provides a variety of custom pet accessories tailored to pet owners’ preferences.
13. Digital Products
Digital products are intangible goods that exist in a digital format, such as eBooks, online courses, and digital art.
This market is rapidly expanding, with global spending on digital products projected to reach $135 billion in 2024.
Digital products thrive on Etsy, allowing creators to reach a global audience without the need for physical inventory.
To enhance sales in this category, consider these tips:
- Offer High-Quality Content: Ensure your digital products provide genuine value and meet customer needs.
- Utilize SEO Strategies: Optimize your listings with relevant keywords to improve visibility in search results.
- Promote Through Social Media: Leverage platforms like Instagram and Pinterest to showcase your digital offerings and attract potential buyers.
Key Subcategories for Digital Products on Etsy
- Printable planners
- Digital art
- eBooks
- Online courses
- Graphic design templates
Top Seller on Etsy
KatherineDream has a place in this market by providing quality digital offerings that cater to diverse consumer needs.
14. Wall Art
The global wall art market is projected to reach $94.8 billion by 2033, with a compound annual growth rate (CAGR) of 5.4% from 2023 to 2033.
Wall art thrives on Etsy, as consumers increasingly seek unique and personalized decor to enhance their living spaces.
To maximize sales in this category, consider these tips:
- Offer Customization Options: Allow customers to personalize their wall art with names, quotes, or specific color schemes.
- Utilize High-Quality Images: Showcase your artwork with clear, attractive photos that highlight details and textures.
- Engage with Your Audience: Use social media and email marketing to share your creative process and connect with potential buyers.
Key Subcategories for Wall Art on Etsy
- Canvas prints
- Posters
- Tapestries
- Framed art
- Wall decals
Top Seller on Etsy
NorthPrints gets a seat in this market. Inkedjoy offers a variety of canvas, posters, and tapestries in different sizes to meet diverse customer preferences.
15. Eco-Friendly Products
Eco-friendly products aim to minimize environmental impact through sustainable materials and practices.
The global market for these items is projected to reach $150 billion by 2028, growing at a CAGR of 9.48% from 2023 onward. They sell well on Etsy, as consumers prioritize sustainability.
To maximize sales, consider these tips:
- Highlight Sustainable Practices: Clearly communicate your use of eco-friendly materials.
- Educate Consumers: Share information about your products’ environmental benefits.
- Utilize Attractive Packaging: Use sustainable packaging to reinforce your commitment to eco-friendliness.
Key Subcategories for Eco-Friendly Products on Etsy
- Reusable bags
- Biodegradable home goods
- Natural skincare products
How to Find Best Selling Products on Etsy
Finding the best products to sell on Etsy may seem overwhelming, but with the right strategies, it can be quite straightforward.
Here are some effective methods to identify those best items to sell on Etsy:
1. Etsy’s Trending Now and Editors’ Picks Pages
Start by exploring Etsy’s Trending Now and Editors’ Picks pages. These sections showcase items currently popular among shoppers.
By regularly checking these pages, you can spot emerging trends and understand what buyers are excited about.
2. Etsy’s Marketplace Insights
Utilize Etsy’s Marketplace Insights for in-depth data on consumer behavior. This tool offers valuable metrics like what categories are thriving and what keywords buyers are searching for.
By analyzing this data, you can identify the best products to sell on Etsy.
3. Google Trends
Google Trends is another essential resource. It tracks the popularity of search queries over time. By inputting relevant keywords related to your niche, you can see which best items to sell on Etsy are gaining traction.
This helps you predict trends and adjust your inventory accordingly.
4. Use Social Media
Social media platforms can be a goldmine for discovering trends. Sites like Pinterest and Instagram allow users to share their favorite products and ideas.
By following popular accounts in your niche and monitoring hashtags related to your products, you can gauge what styles and items resonate with audiences. It helps you identify gaps in the market or inspire your next creation.
5. Check Your Competitors
Finally, keep an eye on your competitors. Look at their best-selling items to sell on Etsy and how they present them. Take note of their pricing, Etsy listings, marketing strategies, and customer engagement techniques.
By understanding what works for others, you can refine your own approach and find unique ways to stand out.
Tips for Running a Successful Business on Etsy
Running a successful Etsy shop requires a combination of strategic planning, creativity, and attention to detail.
Here are some essential tips to help you grow your Etsy business:
1. Work with a Reliable Print-on-Demand Supplier
If you’re using print-on-demand for your products, partnering with a capable supplier is key. A reliable supplier ensures high-quality products, timely fulfillment, and fewer customer complaints.
They also offer a wide variety of items to keep your store fresh and appealing to a broad audience.
2. Offer Excellent Customer Service
Customer service can make or break your Etsy shop’s reputation. Respond to inquiries quickly, handle issues professionally, and keep customers updated on their orders.
Providing personalized touches, such as handwritten notes or follow-up messages, can encourage repeat business and generate positive reviews.
3. Promote Your Store or Products on Social Media
To attract more customers, promote your products on social media platforms like Instagram, Pinterest, and Facebook.
Share appealing photos, run promotions, and engage with your audience to create a strong brand presence. Utilize relevant hashtags and collaborate with influencers to reach a wider audience.
4. Price Your Products Competitively
Competitive pricing is crucial to standing out in Etsy’s marketplace. Research similar products to find the right balance between covering your costs and offering a price that attracts buyers.
Be sure to account for Etsy’s fees, shipping, and material costs when determining your price points.
5. Pay Attention to Etsy SEO
Optimizing your product listings for Etsy SEO is essential to improving your store’s visibility. Use relevant keywords in your product titles, descriptions, and tags so your items appear in search results.
Tools like Etsy’s Marketplace Insights can help identify top keywords in your niche.
6. Use High-Resolution and Attractive Images
Your product photos are the first impression customers have of your Etsy store. Invest in high-resolution, well-lit images that showcase your products from different angles.
Use lifestyle photos to help customers visualize how your items will fit into their lives, as this can significantly boost sales.
Find Best Products to Sell on Etsy with Inkedjoy
Finding the best products to sell on Etsy is easier with Inkedjoy. Offering a wide range of customizable products, from baby clothing to eco-friendly items, Inkedjoy helps you tap into trending categories.
With quality materials and reliable print-on-demand services, you can create unique, personalized items that stand out in Etsy’s competitive market.
FAQs
How to start a business on Etsy?
Starting a business on Etsy involves creating an account, setting up your shop, and listing products. Choose a niche, optimize your listings with SEO, and ensure quality customer service to grow your store.
What are the most popular items on Etsy?
Some of the most popular items on Etsy include personalized gifts, handmade jewelry, home decor, and digital products like printable planners and digital art.
What is high in demand on Etsy?
High-demand products on Etsy include customized items, eco-friendly products, digital downloads, and unique accessories for both humans and pets.
What is the most searched thing on Etsy?
Personalized gifts often top the list as the most searched items on Etsy, followed by jewelry, clothing, and home decor.
Wrap Up
Finding the best product to sell on Etsy is key to building a successful store. With the right strategies and quality products, you can stand out in a competitive marketplace.
