7. View Complaints as Opportunities for Improvement
Although dealing with upset customers is far from enjoyable, their complaints provide valuable insights into flaws in your fulfillment processes, policies, or messaging. Analyze negative feedback to identify areas that need improvement.
If you notice repeated shipping delays, adjust your estimated timeframes or switch print on demand service providers. For multiple complaints about print quality, reconsider your choice of equipment. If product descriptions are unclear, update the language. Customer Feedback is essential to continuously refining and optimizing your print on demand service.
The best customer service proactively minimizes issues. Let customers guide your quality control efforts.