Personalized Food Business Gifts: Delight Your Customers

The Shift From Generic Swag to Edible Experiences

In every ecommerce mentoring session I run, the same frustration comes up: teams are spending real money on branded hoodies, water bottles, and notebooks that barely move the needle on relationships. The problem is not that these items are useless; it is that they are forgettable. Your best customers and clients already have more tote bags than they can store.

High-quality food gifts are quietly disrupting that pattern. Research highlighted by Boarderie shows that well-timed gourmet corporate food gifts can lift customer satisfaction to well over ninety‑five percent, and nearly half of professionals say a holiday gift from a vendor makes them more inclined to continue the relationship. That is an enormous advantage compared with generic swag that rarely triggers any emotional response at all.

Food gifts work because they are sensory and social. A charcuterie board set out in a conference room turns into a mini-event. A box of nostalgic desserts becomes an excuse for a remote team to jump on a casual video call. Providers like Boarderie, Savory Pantry, and GourmetGiftBaskets deliberately design assortments to be opened and shared “from the boardroom to the breakroom,” so the goodwill spreads beyond a single contact to an entire team.

For an on-demand printing and dropshipping brand, this category is especially attractive. You can plug into gourmet producers and specialist gifting providers, overlay your branding and personalization, and have everything prepared, packed, and shipped directly to your recipients. The result is an outsized relationship impact without the complexity of running your own commercial kitchen.

What Personalized Food Business Gifts Actually Are

Personalized food business gifts are edible gifts sent by a company to customers, clients, partners, or employees that combine three elements: high-quality consumables, brand identity, and some form of individual tailoring.

On the product side, the range is wide. Crestline talks about custom snacks such as personalized candy bars, mints, gum, pretzel bags, and candy jars whose wrappers or labels carry a company logo. Boarderie has made a name in fully assembled charcuterie boards where artisan cheeses, cured meats, nuts, fruits, and spreads arrive arranged on a keepsake board. Milk Bar focuses on playful, nostalgia-driven desserts such as cakes, cookies, and truffles that feel fun rather than stuffy. Allen Brothers approaches corporate gifting through premium steaks, roasts, and seafood, while Tasty Ribbon curates small-batch Italian specialties like olive oil, panettone, and biscotti sourced from regional producers.

True personalization comes from more than slapping a logo onto a box. Crestline emphasizes custom wrappers and labels; Milk Bar adds branded stickers; Olive & Cocoa offers hot iron branding on handcrafted wood crates plus custom cards, tags, and ribbons; Boarderie and Gemnote highlight engraved boards and reusable keepsakes. Tasty Ribbon layers in story cards about small producers, tasting journeys, and even virtual tastings, turning each gift into a narrative experience. Many of these companies also support handwritten or custom-printed notes so your message is specific to the recipient, not just the campaign.

For a print-on-demand and dropshipping operation, you are essentially orchestrating all of this. You provide the design, messaging, and segmentation, then leverage partners who handle food production, packing, and shipping. Done well, your customer experiences a seamless, highly personal gift from your brand, even though multiple specialist vendors are working in the background.

Pros and Cons for Your Ecommerce Brand

The upside of personalized food gifts is unusually strong. Boarderie’s cited research on satisfaction and retention is a signal of what many providers see qualitatively: people remember delicious experiences. Fairytale Brownies, with more than three decades of baking award‑winning brownies from Belgian dark chocolate and natural ingredients, explicitly frames its corporate food gifts as a way to keep a sender’s brand top of mind. Reviews compiled by Crestline and Tasty Ribbon repeatedly highlight taste, freshness, and presentation as reasons recipients rave about the sender, not just the product.

There is also a multiplier effect because food is inherently shareable. Savory Pantry markets its office gifts as designed for group enjoyment. GourmetGiftBaskets and 1‑800‑Baskets.com both talk about baskets that help people “send a smile” and connect with friends, family, and colleagues. A single charcuterie board or dessert box in an office can expose your brand to ten or twenty people instead of one, especially when your logo appears on the board, crate, wrappers, or insert card.

Another strength is storytelling and brand positioning. Tasty Ribbon’s Italian boxes emphasize provenance, sustainable packaging, and support for artisan communities. Gemnote encourages companies to choose mission-aligned suppliers, such as climate‑friendly or award‑winning brands, so the gift extends your values. Boundless Network points out that taste is a powerful memory trigger; when you combine that with a clear narrative about why you chose these items, your gift reinforces who you are as a company.

There are trade‑offs you need to respect. Food is time‑sensitive. Vistaprint notes that custom gourmet gifts typically carry a “gift‑by” window of roughly six to twelve months, depending on the product. That is generous compared with fresh bakery items, but it still means you cannot treat these gifts like pens that can sit in a warehouse for years. You must plan gifting closer to the occasion and be careful about ordering too far in advance.

Dietary needs and cultural fit are another challenge. Boundless recommends aiming for options that reduce common allergens and, where possible, gathering information about vegan, gluten‑free, or other constraints through pre‑event surveys. Boarderie explicitly advises non‑denominational, winter‑ or New Year‑themed gifts when you are unsure about holiday observance. You also need to consider corporate policies and gift-value limits so an extravagant steak box does not accidentally create compliance issues.

Finally, there is the cost question. Tasty Ribbon’s Italian specialty boxes are positioned in a premium band, roughly seventy‑two to one hundred sixteen dollars with free shipping over one hundred dollars. Gourmet gift baskets, premium steaks from Allen Brothers, or elaborate charcuterie boards are naturally more expensive than branded pens or stickers. That said, Fairytale Brownies offers no order minimums and no setup fees for its corporate gifts, making it easier to test campaigns at small scale before rolling them out broadly. Crestline’s snack packs, mints, and candy jars provide lower‑ticket food gifting options where you still get branding and satisfaction without committing to a luxury price point for every recipient.

To crystallize the difference, here is a simple comparison.

The goal is not to abandon non‑food swag entirely. It is to recognize that for your most important relationships, personalized food gifts can do work that a hoodie never will.

Designing Gifts That Feel Personal, Not Mass‑Produced

Start With a Clear Relationship Goal

Before you browse catalog pages, decide what you are trying to achieve. In the brands I mentor, the most successful programs are specific. Some are defending key accounts before renewal season. Others are nurturing newly onboarded clients, reactivating lapsed high‑value customers, or celebrating internal teams after a major launch.

Gemnote recommends clarifying your gifting objective and budget range before choosing any items. That clarity prevents you from sending the same snack box to a top enterprise client and a first‑time buyer. A strategic gift to an executive sponsor might be a premium Tasty Ribbon box with a virtual tasting invite, while a mid‑tier customer might receive a smaller curated snack set with a thoughtful note.

Understand Who Will Actually Eat the Gift

Boundless Network is blunt about this: do not treat food gifts as one‑size‑fits‑all. They advise favoring options that avoid or reduce common allergens where feasible, and when you have an attendee list, sending a short survey to identify additional needs such as diabetes or vegan diets. Milk Bar explicitly offers gluten‑free choices within its dessert lineup, and Tasty Ribbon highlights gluten‑free options in several Italian products. Fairytale Brownies notes that it provides a range of customization and dietary options across its brownies and cookies.

Inclusive design goes beyond ingredients. Boarderie warns that you should respect cultural differences and corporate policies, and suggests winter‑ or New Year‑themed gifts when you are unsure about religious holidays. Boundless also recommends pairing food with a non‑food promotional item such as a mug, tea towel, or scoop so that even recipients who cannot enjoy the treats still receive something useful and branded.

Craft a Coherent Theme and Story

Gemnote argues that a strong theme is the creative compass of a corporate gift basket. Instead of assembling random items, they design baskets such as “Gourmet Spread,” “Healthy Bites,” or “Movie Night,” where every product contributes to the story. Tasty Ribbon leans heavily into this approach with tasting journeys across Italian regions, narrative cards about family producers, and recipe cards.

You can do the same in a dropship model. A “Holiday Charcuterie Night” box might feature a Boarderie‑style assortment of cheeses, cured meats, nuts, and spreads on an engraved board with your logo. A “Nostalgic Dessert Break” gift could center on Milk Bar cakes and cookies or Fairytale Brownies assortments with your branding front and center. An “Italian Pantry Upgrade” theme might use Tasty Ribbon olive oil, antipasti, and biscotti, framed as a way to bring restaurant‑level flavor home.

Your story should connect the dots. Explain briefly why you chose this particular experience and how it reflects your relationship or values. That context turns a box of food into a brand moment.

Picking the Right Food Categories

You do not need every category from every provider. You need a small portfolio of formats that match your audience and your budget.

Shareable Boards and Office Baskets

Charcuterie boards have exploded in popularity; Boarderie notes that search interest has grown more than eight hundred percent in the last five years. Their appeal is obvious in a corporate context. A well‑composed board combines creamy and aged cheeses, cured meats, nuts, olives, dried fruits, spreads, and crackers into a visually striking centerpiece. It feels luxurious yet approachable and invites relaxed interaction among colleagues.

Boarderie and similar specialists ship fully assembled boards on keepsake serving pieces, often with accessories and labeling included. Many offer options for engraving the board or adding logo elements, which is where your on‑demand printing operations shine. You provide the design; they handle the hardware and food.

For larger groups, office‑friendly gift baskets are compelling. Savory Pantry explicitly positions its gourmet office gifts as an easy way to say thank you, celebrate milestones, or welcome clients in a shareable format. 1‑800‑Baskets.com and GourmetGiftBaskets.com both emphasize baskets curated for everyday occasions and major holidays, ranging from fruit and healthy options to chocolate and wine pairings. These formats let you send one substantial gift per team instead of a dozen small ones, often increasing perceived value while keeping logistics manageable.

Nostalgic Desserts and Sweet Treats

Desserts are powerful because they carry nostalgia. Milk Bar leans into this with corporate gifts built around playful, throwback flavors. Their positioning is intentionally non‑stuffy, showing that a fun dessert can still feel professional and on‑brand. They streamline ordering through a corporate concierge and can add branded stickers to packaging, making it easy to align their whimsical personality with your own.

Fairytale Brownies takes a more classic route: award‑winning brownies, bars, and related treats made from Belgian dark chocolate and natural ingredients, with more than thirty years of experience in corporate gifting. They offer full‑color logo customization on gift presentations, no order minimums, no setup fees, and worldwide shipping. For a smaller ecommerce brand, those features make them a low‑risk partner for testing personalized dessert gifts in your funnel.

Independent reviewers also validate this category. Wirecutter, from the New York Times, curates dozens of the best gift baskets, including artisan chocolates, baklava platters, ice cream collections, and tropical fruit boxes, while Serious Eats highlights splurge‑worthy edible gifts such as handmade chocolate “mice” and Boarderie charcuterie boards. These guides demonstrate how wide and credible the market for gourmet dessert gifting has become.

At the more tactical end, Crestline shows how simple branded candy and snack packs can punch above their weight. They encourage placing logoed candy jars at reception desks, offering personalized candy bars or snack bags at trade shows, and building remote employee gift baskets around custom treats. Their customer reviews emphasize taste and freshness as much as branding, which mirrors what I see when teams add these items to their own mix.

Premium Meals and Specialty Foods

For top‑tier customers and major milestones, full meals and specialty pantry items feel particularly generous. Allen Brothers positions its corporate gifting program around high‑end steaks, holiday roasts, seafood, and gourmet samplers. They provide build‑your‑own gift options, curated best‑seller sets, and bulk gifting with a Customer Concierge Team that can manage orders via a gift list spreadsheet. They also allow customers to select shipping dates, so a steak or roast arrives right when it is meant to be enjoyed.

Mackenzie Limited focuses on frozen gourmet meals, sides, appetizers, and desserts that can be sent nationwide. Their messaging emphasizes convenience and minimal preparation effort, making these gifts suitable for holidays, sympathy, or celebrations when recipients may not have time or energy to cook. In a dropship model, these frozen options reduce perishability risk while still delivering a premium experience.

Tasty Ribbon’s Italian specialty boxes sit at the intersection of pantry and luxury. They curate olive oils, truffles, panettone, biscotti, antipasti, and more from small producers, priced around seventy‑two to one hundred sixteen dollars with free shipping over one hundred dollars. They emphasize sustainability, storytelling, and flexible customization with branding, ribbons, and notes. This category is ideal when you want to express sophistication and cultural appreciation.

Experience‑Oriented and DIY Kits

Boundless Network and Gemnote both highlight DIY food kits as a way to turn gifting into an activity rather than just a delivery. Examples include soft pretzel kits, mochi kits, jelly donut kits, and full Italian dinner sets. These experiences invite recipients to cook or bake, often with family or colleagues, and keep your brand involved for more than a single snack.

Boundless recommends pairing these kits with non‑food items that support the experience, such as ice cream scoops or tea towels, so your branding remains visible long after the last bite. Gemnote suggests adding QR codes to inserts that link to videos from your team, deepening the sense of human connection. Tasty Ribbon extends the experiential dimension with narrative cards and virtual tastings tied to their regional boxes.

Personalization Tactics That Actually Move the Needle

Branded Packaging and Keepsakes

Many corporate food gifts look similar at a glance. Personalization is what ensures your brand stands out. Crestline encourages custom candy bar wrappers, snack bags, and labels. Milk Bar offers branded stickers on boxes. Olive & Cocoa can apply a custom hot iron logo brand onto wood crates and pairs it with custom tags, ribbons, and cards in your colors. Boarderie and Gemnote emphasize engraved boards, coasters, mugs, or totes that remain long after the food is gone.

As a print‑on‑demand seller, you should treat packaging as your primary canvas. Focus on items recipients will actually keep: a well‑designed board, a sturdy mug, or a reusable tote. The logo should be integrated into an attractive design rather than stamped as an afterthought. In my experience, teams that invest in one or two truly reusable branded items inside a food gift see better long‑term visibility than those that spread logos across everything.

Thoughtful Messaging and Storytelling

Almost every provider in the research, from Olive & Cocoa to Tasty Ribbon and Gemnote, stresses the importance of a personal message. Olive & Cocoa includes a premium card with each gift and prompts you to write a custom note at checkout or dictate it by phone. Tasty Ribbon and Gemnote both use story cards to explain the origin of the products and the makers behind them.

Your goal is to combine both stories: why you are grateful or excited about the relationship, and why you chose this particular gift. Two or three sentences that reference a specific project, milestone, or shared challenge will always beat a generic “Happy Holidays.” If you support sustainable or small‑batch producers through your gifts, say so; many recipients appreciate knowing their treats align with their values.

Inclusivity and Respect

Boundless gives clear practical guidance on inclusivity. They suggest leaning toward more natural or organic ingredients, avoiding major allergens where you can, and using surveys to understand more complex dietary situations. They also recommend pairing food with non‑food items so nobody feels left out.

Boarderie’s guidance on non‑denominational winter or New Year themes is another important nuance. Not every recipient celebrates the same holidays, and corporate gift‑value policies can vary widely. When in doubt, framing your gift around appreciation, milestones, or the new year usually feels inclusive and safe while still leaving room for seasonal touches like spiced nuts or peppermint treats.

Building a Dropship‑Friendly Food Gifting Operation

If you already run a print‑on‑demand or dropshipping ecommerce stack, you are well positioned to add personalized food gifts without building new infrastructure from scratch. The key is choosing vendors and workflows that fit how you already operate.

Choose Vendors Who Already Know Corporate Gifting

Several providers in the research are structured specifically for corporate orders. Milk Bar runs a corporate gifting concierge so organizations share recipient details once and let a specialist handle logistics. Allen Brothers has a Customer Concierge Team that accepts a gift list spreadsheet and promises to follow up within one business day to finalize orders. Olive & Cocoa encourages large orders via an Excel template and account managers who coordinate customization. Gemnote offers fully custom, branded gift sets with access to more than one thousand suppliers and global shipping and fulfillment.

Boarderie and Tasty Ribbon both operate as turnkey partners for charcuterie boards and Italian specialty boxes respectively, already set up for nationwide and corporate gifting. Savory Pantry and GourmetGiftBaskets.com focus on themed gift baskets for occasions and corporate use. When you plug your branding and segmentation into vendors like these, you avoid reinventing gifting logistics and can stay focused on design and strategy.

Design Around Shelf Life and Timing

Vistaprint’s note that most gourmet gifts have a gift‑by period of about six to twelve months is a useful planning constraint. It tells you that stocking large quantities far in advance is rarely wise. Instead, plan your campaigns so vendors prepare and ship closer to the moment of consumption.

Boarderie recommends having year‑end holiday gifts arrive in early to mid‑December, not at the last second. Tasty Ribbon points to timing gifts around holidays, milestones, or surprise moments and elevating presentation with early planning. Olive & Cocoa mentions that most customized orders ship in about one to three business days and that you can place pre‑orders to target specific ship dates. Allen Brothers similarly allows customers to choose delivery dates for their steak and seafood gifts. In practice, that means you can brief your vendors early, lock designs and recipient lists, and then schedule shipments to land exactly when you want them to.

Simplify Multi‑Address Logistics

Multi‑recipient shipping is where many small teams get stuck. Olive & Cocoa and Allen Brothers both address this with templates and enhanced checkouts. Olive & Cocoa allows you to assign each gift to a specific recipient and address during checkout or to hand off a large‑order spreadsheet to an account representative. Allen Brothers has customers download a Gift List spreadsheet and an Order Checklist, then email them in so the concierge team can place orders on the customer’s behalf.

If you are already tracking customers and contacts in a CRM, you can generate those spreadsheets directly and feed them to your gifting partners. For a DTC store, consider adding a “send to someone else” flow and separate shipping address fields, then exporting those orders in a format your partners can accept. The less manual copying your team has to do, the easier it becomes to scale food gifting beyond a handful of VIPs.

Integrate Branding With Your On‑Demand Stack

Crestline, Milk Bar, Olive & Cocoa, Gemnote, Fairytale Brownies, and others all offer some form of packaging customization. In practice, that means you will supply logo files, brand colors, and sometimes full artwork. From a print‑on‑demand perspective, treat these as new “products” in your design catalog: wrappers, stickers, gift tags, crate brands, boards, labels, and note cards.

Order samples before you roll out a campaign. In my experience, even mature vendors can misinterpret colors or layout the first time, especially if your brand palette is subtle. Test the full unboxing experience yourself or with a small internal group. Make sure the food quality, presentation, and branding all meet the standard you want associated with your store.

Budgeting and Measuring Impact

Tasty Ribbon recommends focusing budgets on fewer but higher‑quality, story‑rich gifts rather than generic bulk baskets, and using volume discounts and early ordering to control costs. Their own pricing, generally in the seventy‑plus dollar range per box, underscores that these gifts are best reserved for relationships where that spend level makes sense. Allen Brothers steak bundles, Boarderie charcuterie boards, and Mackenzie Limited gourmet meals should be treated similarly as premium relationship investments.

For broader segments, treat providers like Crestline and Fairytale Brownies as your workhorses. Crestline’s snack packs and candy jars, paired with promotional drinks or simple branded items, can reach conference attendees and mid‑tier customers affordably. Fairytale Brownies’ lack of order minimums and setup fees makes them ideal for small experiments, where you might send a branded brownie box to every customer who crosses a spending threshold.

Measuring impact starts with clear cohorts. Use one approach for top clients, another for high‑lifetime‑value DTC customers, another for event leads. Track concrete signals such as renewal rates for accounts that received gifts versus those that did not, increase in order frequency among customers who received a dessert box, or response rates to follow‑up outreach after a gifting campaign. Boarderie’s cited data on satisfaction and the nearly fifty percent of professionals who say a holiday gift influences their willingness to continue a relationship gives you confidence there is real upside; your job is to quantify it in your own context.

Practical Playbooks by Use Case

Key Accounts and Enterprise Clients

For strategic B2B accounts, think of food gifting as one component of an account plan, not a last‑minute year‑end gesture. A sophisticated move is to send a Tasty Ribbon Italian tasting box or an Allen Brothers gourmet sampler to the full buying committee, paired with a short virtual tasting or meetup. The gift, story cards, and experience create an emotional touchpoint that pure slide decks and demos cannot match. Keep the branding elegant and use the accompanying note to tie the experience back to the work you are doing together.

High‑Value DTC Customers

In consumer ecommerce, a smart pattern is to trigger gifts at defined loyalty milestones. When a customer crosses a spend level or hits a certain number of orders, they automatically receive a Milk Bar dessert kit or a Fairytale Brownies assortment with your branding on the packaging and card. Because Fairytale Brownies has no order minimums, you can test this with a small segment before scaling. The point is to surprise them with something that feels far more personal than a discount code.

Events, Conferences, and Trade Shows

Crestline and Boundless Network both see food gifts as high‑impact event tools. At conferences, Boundless recommends convenient, filling snacks like granola or trail mix that attendees can eat between sessions, ideally paired with easy‑to‑pack non‑food items such as tea towels. Crestline’s custom candy bars and snack bags are ideal as booth handouts and swag‑bag additions, while logoed candy jars at your own reception or hospitality desk create a welcoming first impression. Boundless also suggests seasonal twists, such as custom ice cream or popsicle molds for summer events and hot chocolate mixes in fall.

Remote Teams and Employee Recognition

For distributed teams, food gifts can stand in for the office kitchen experience they miss. Savory Pantry’s office‑oriented boxes, Milk Bar’s playful desserts, or GourmetGiftBaskets.com assortments of baked goods, fruit, or spa items all adapt well to remote recognition. You might send a curated box to every team member after a big launch, then host a casual video “tasting hour” where people open them together. Olive & Cocoa’s customizable crates and cards make it easier to personalize by team or role while still managing everything as a single corporate order.

FAQ

How far in advance should I order personalized food gifts?

Most gourmet gifts have a defined freshness window. Vistaprint notes that custom gourmet food gifts typically have a gift‑by period somewhere around six to twelve months, depending on the product. Even with that buffer, it is wise to avoid ordering too far ahead. A practical pattern is to finalize designs and recipient lists early, then use vendor pre‑order features to schedule shipment dates closer to the actual occasion. Providers like Olive & Cocoa and Allen Brothers explicitly allow you to choose ship or delivery dates, and Boarderie recommends timing holiday gifts to arrive in early to mid‑December rather than at the last minute.

What if my recipients have mixed diets and allergies?

Start by choosing gifts that are flexible or come in assorted formats. Milk Bar, Tasty Ribbon, and Fairytale Brownies all mention dietary options within their product lines, and many basket providers offer combinations of sweet, savory, and healthier items. Boundless recommends sending short preference surveys when you have a defined attendee or recipient list, and favoring options that minimize common allergens when possible. Pair food with a non‑food item so anyone who cannot enjoy the treats still receives something thoughtful, and consider offering separate gift paths, such as a classic dessert box and a plant‑forward or gluten‑aware box.

How can a smaller ecommerce brand test food gifting without overcommitting?

Start narrow and experiment. Partners like Fairytale Brownies, with no order minimums and no setup fees, are ideal for small pilots. Crestline’s branded snacks and candy packs let you test food gifting at events or in welcome kits without committing to high‑priced baskets. You can also run very focused campaigns, such as sending Tasty Ribbon boxes only to your top ten accounts or using a Milk Bar dessert drop as a one‑time surprise for your most loyal DTC customers. Measure renewal, repeat purchase, and engagement changes in those small cohorts before rolling the approach out more broadly.

As a senior ecommerce mentor, my consistent observation is that personalized food gifts, when chosen and executed thoughtfully, generate a level of warmth and memorability that most swag simply cannot match. If you bring the same rigor to segmentation, branding, and operations that you already apply to your on‑demand store, you can turn gourmet gifting into a strategic asset that quietly but powerfully delights your customers.

References

1. https://www.1800baskets.com/?srsltid=AfmBOoq2y42KcX1jDiphQFqeMShRGnrWoTP_yuP30ZwJkwlfT50EOZkx
2. https://www.allenbrothers.com/corporate-gifting?srsltid=AfmBOooGyMyc6bXWG-UN965RN1G8-PkzO4UUQGEsqsY0Om6UufwR8Y9I
3. https://www.goldbelly.com/
4. https://www.gourmetgiftbaskets.com/?srsltid=AfmBOorj2Zoi33ADz0cjkVZRmhuhEIy8TJ1O83ncSkO0kvuNkGs9sfAj
5. https://www.seriouseats.com/splurge-gifts
6. https://www.brownies.com/corporate-gifts/best-sellers?srsltid=AfmBOoq2IPpZqNOyytlQc6Oao3aHkLGEtKzfKQD4O320y0P6OnNFy_bF
7. https://crestline.com/b/food-and-candy
8. https://www.gemnote.com/blog/best-corporate-food-gifts-items
9. https://www.mackenzieltd.com/collections/gifts?srsltid=AfmBOoqtG4xs66-FlcmF586h_I7kZsY3dFSvmLOBae5QoTrGQl9jJnlq
10. https://milkbarstore.com/pages/corporate-gifts?srsltid=AfmBOoqjxy7om6Lf5j9XMDLXFlijKgBjuMOxqQFoFtHteNXtaEkNa1MB